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30.4.2009 / Auburn Hills, Michigan – Cairo, Egypt / It seems that the management and PR department of Chrysler Egypt, together with their 'funny' and completely incompetent PR company Rada Research, is living on a different planet. Instead of informing the media and the public – including the Jeep and Chrysler owners in Egypt - about the current situation of Chrysler ......read more
What you are seeing here is the first teaser picture of the new Jaguar XJ, which will be officially revealed in July 2009 . This picture was revealed to the international media at Jaguar's press conference at the Shanghai motor show 2009 a few days ago. The new Jaguar saloon will be fully revealed on July 9 2009. Jaguar managing director Mike O'Driscoll confirmed that the all-new XJ ......read more
Gaydon, Warwickshire – Cairo, Egypt / This weekend (26.4.2009), the elegant Aston Martin One-77 was finally unveiled to the public at the Concorso d’Eleganza which took place at the luxurious Grand Hotel Villa d’Este on the shores of the beautiful Lake Como, Italy. As we have reported before, the car was first shown at the Paris Motor Show 2008, where it was ......read more
There weren’t to many news about the Bahrain F1 GP neither from the F1 drivers nor from the car companies. So, Nissan Middle East, which is in one way or another linked to Renault Middle East, thought of creating an interesting �local news’: Provide a Nissan GT-R, which so far hasn’t been tested by any professional automotive media or car tester in the region, to ......read more
Stuttgart/Cairo/Toscana – The Geneva Motor Show will see the comeback of an intriguing product idea when Mercedes-Benz presents the Coup?© range in the new E‑Class. Three months after the presentation of the Saloon, the brand is therefore launching a new highlight in the new model series while continuing a tradition that has repeatedly met with great enthusiasm throughout ......read more
15.4.2009 / Bolognese (Italy) The world-wide financial and automotive crisis made many car companies face serious trouble, such as General Motors, Opel, Karmann and many more. But some car manufacturers were able to withstand the negative impacts of this economic crisis – at least to certain extend. The Italian car manufacturer Lamborghini is one of those few companies. So ......read more
At a press conference held this morning (16.04.2009) at the McLaren Technology Centre in Woking, Surrey (UK), McLaren Group Chairman Ron Dennis announced a major restructuring of the McLaren Group. McLaren has for more than two years been engaged in a programme to develop a range of pure McLaren sports cars that will build on the great successes of the McLaren F1 and Mercedes-Benz ......read more
Although all car companies and importers have an in-house PR and Marketing department, we see many of them engaging an additional PR or Marketing company for doing their PR work, which is originally the homework of the PR manager and his team. Now, one of these car companies in the Middle East finally saw there is no need in operating two �PR departments’ doing ......read more
HAMANN-IMPERATOR The stylish refining programme for the Bentley Continental GT and Continental GT Speed The company HAMANN-Motorsport is renowned for refining luxury cars. With the new programme for the Continental GT and Continental GT Speed by the English manufacturer Bentley, the company located in Laupheim, Germany once again confirms that it is the first choice when it comes ......read more
While the Middle East and Africa are still suffering from extremely high road death rates due mainly to bad road conditions and extremely old and unsafe cars , the European Parliament agreed on March 10, 2009 to make the life-saving Electronic Stability Program (ESP) mandatory for all new vehicles. According to the regulation, from November 2011 all new passenger-car and ......read more
15.04.2009 / Gaydon-Cairo / The coming months will witness a lot of new four-door production sports car hitting the show-rooms worldwide, like the Porsche Panamera, the Lamborghini Estoque, the Audi Sportback Concept as well as the BMW Gran Turismo Concept – beside of course the already existing Mercedes CLS and the Ferrari-powered Maserati Quattroporte. Another new player in ......read more
Creative advertising is the mainstay for promoting and selling products as it implies a certain image or feeling the owner of the product in question will attain by buying it. In the automotive industry, advertising is even more important, as driving a car gives a specific indication about the character, social class and status quo of the owner. It is known for example that Mercedes ......read more
It is well known that Germany is the leading country in the automotive and motor-sport field. Not only does Germany produce some of the best and finest automobiles world-wide, but Germany is also the country which delivered to the world some of the best racing drivers, such as 7-time F1 world-champion Michael Schumacher. Now the Middle East has arrived in the focus of the ......read more
The greatest number of “works supported� Jaguars ever will take part in this year’s Mille Miglia, with a D-type, four C-types and a Mark VII saloon being supported by Jaguar Cars and the Jaguar Heritage Trust. Joining the historic cars and a fleet of XKR and XFR support vehicles will be Norman Dewis, the former Jaguar test development driver who navigated for ......read more
Stuttgart,Cairo 09.04.09 - While Mercedes Benz in Egypt is facing serious problems in selling their locally-assembled S350 and S500 due to the exaggerated price-tag of 1.350.000 LE (app. 200.000 EUR) amidst the automotive and financial crisis in Egypt, we found out that Mercedes Benz in Germany today launched the face-lifted 2009 Mercedes S-Class, which featured several improvements ......read more
Barcelona, 5 April, 2009. Aston Martin Racing has won the Catalunya 1000 kilometres, on the teams Le Mans Series debut with its new LMP1 challenger. The 007 car, driven by Jan Charouz (CZ), Tomas Enge (CZ) and Stefan M?¼cke (DE) finished first after a flawless debut run. Car 009, crewed by Harold Primat (CH), Miguel Ramos (PT) and Darren Turner (GB), ran in the top three until the final ......read more
05.04.2009 - Abu Dhabi - After Jenson Button spiced up the Formula 1 2009 season through his unexpected wins at the Australian and Malaysian Grand Prixs, it seems that the Abu Dhabi F1 GP 2009 on the 1st of November 2009 will be indeed one of the most exciting F1 races this year. And today Abu Dhabi Motorsports Management (ADMM), the organisers of the Abu Dhabi Grand Prix are ......read more
Brawn GP’s Jenson Button continued his perfect start to the 2009 Formula One season as he took his second successive Grand Prix victory today when the Malaysian Grand Prix was stopped after 31 laps following a torrential downpour. Team-mate Rubens Barrichello also had a strong race to bring his Brawn-Mercedes car home in fifth position. Jenson had a good start from pole but ......read more
Ferrari 288 GTO owners are being invited to join what will be a truly unique and spectacular event, a gathering of Ferrari 288 GTOs to celebrate the model's 25th anniversary. 288 GTO specialist Joe Sackey is organizing the first-ever reunion of the cars in the USA, to be staged during the famed Monterey Historics & Pebble Beach Concours D'Elegance Car Week in California during August ......read more
The Chinese brand Brilliance is – unlike in Europe - selling a few hundred cars in some developing and Third World countries, where safety doesn't play such an important role. Egypt is unfortunately one of these countries were car companies do not pay much attention to the safety of their clients and consequently pay no attention at all to the passive and active safety of their ......read more
Jenson Button led the Brawn GP team to victory in the season-opening Australian Grand Prix today, achieving his second Grand Prix win and capping a stunning debut race weekend for the British-based team. Team-mate Rubens Barrichello brought his BGP 001 car home in second position to achieve the first one-two finish for a new team since Mercedes-Benz in 1954. The two Brawn-Mercedes ......read more
Concurrent with the market launch of the new Mercedes E-Class of the W 212 model series, BRABUS presents an exclusive tuning program for the new sedan. Highlights in the product lineup are the BRABUS 6.1 displacement engine with 462 hp (456 bhp) / 340 kW for the E 500 (E550 in the US), a sporty yet elegant aerodynamic-enhancement program, light-alloy wheels with diameters of up to 20 ......read more
26.03.2009 / Abu Dhabi – Cairo / A lot of Formula 1 news are coming from the Middle East these days. Yesterday the Bahrain Racing Circuit announced that Bahrain TV was awarded the Formula 1 TV rights for 2009, and today the organisers of the United Arab Emirate’s first Formula One race, the 2009 Formula 1™ Etihad Airways Abu Dhabi Grand Prix, announced that ......read more
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