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A lot of international and trendy companies in Egypt, such as Vodafone Egypt or EFG Hermes, are having gyms or 'chill-out areas' for its employees since 'refreshing' and 'recharging the batteries' is extremely important for being a productive and effective employee. One thing that should not be missing in such gyms or chill-out areas, or even in the offices itself, is a bean-bag. I ......read more
16.03.2011 / Birmingham - Seoul - Cairo / Hyundai will be showing two versions of the iLoad in Panel and Crew van format. Also making an appearance will be the first working Police converted version of the iLoad, kindly provided by Cambridgeshire Constabulary. This is in recognition of Hyundai Motor UK becoming a preferred supplier to the UK Police Authorities, whilst also ......read more
15.03.2011 / Munich - Cairo - Dubai / Ever since BMW introduced the first 6 series (known as E24) back in 1975, this elegant coupe has always been a head-turner. In 2003 BMW introduced the 'new' BMW 6 series (E63) which was also an amazingly good-looking and head-turning coupe. Especially the BMW M6 found lots of fans in Egypt and in the gulf region, mainly in Saudi Arabia, the UAE, ......read more
12.03.2011 / Silverstone - Cairo - Dubai The first McLaren MP4-12C GT3 to be built by McLaren GT - a new company that brings together the expertise of the McLaren Group and CRS Racing - has successfully undertaken its debut tests at the MIRA proving ground facility and Silverstone Circuit in England. McLaren GT has also appointed a new test driver to its team, 26-year-old ......read more
10.03.2011 / Brentwood, Essex, / To celebrate the centenary of Ford of Britain in 2011 the company is exploring its photo archive to reveal rarely seen images. Ford's British roots will be illustrated each week by a specially selected picture. With memories of Geneva Motor Show still fresh you could be forgiven for thinking green motoring is an invention of the 21st century. But, ......read more
08.03.2011 / Milwaukee – Dubai / Japanese bikes are known for their precision, British bikes are known for their heritage, German bikes are known for their technology as well as reliability and American bikes are known that they are different. I am not talking about the V8-propelled Boss Hoss or Victory bikes. I am talking here about the Harley Davidson bikes, which are not ......read more
07.03.2011 / Stockholm - Dubai - Cairo / Volvo has been in the Middle East and Egypt for quite some time now. A few month ago the Volvo headquarter decided to exchange its old dealership with a new dealership, that is why the first professional appearance of Volvo Egypt took place just a few weeks ago at the Ahram Formula Motor Show, with the promising models Volvo S60 1.6, V60 1.6 ......read more
07.03.2011/ Nuerburg - Cairo - Dubai / Lexus is a very well-known and segment-leading brand not only in the USA but also in the Middle East region in general, and the Gulf region in specific. And although Lexus is in no need for testimonials for its quality cars, the Japanese premium manufacturer still decided to get its new LFA supercar associated with supermodel Rianne ten Haken ......read more
07.03.2011 / Sant' Agata - Dubai - Geneva / Lamborghini's sales numbers were never very high in the Middle East and North Africa. With the Murcielago and the Gallardo the situation started to change slightly, and the Lamborghini brand started to catch up a little bit with the other competitors from Italy and Germany. Now a new contender from Lamborghini is entering this very ......read more
06.03.2011 / Geneva – Dubai - Cairo The German premium car manufacturer Mercedes Benz used the Geneva Motor Show at Lac Leman to present two long-awaited models: The all-new and extremely elegant C-Class Coupe and the, in Europe very popular, SLK-Roadster. The two-door C-Class Coupe features a steeply raked windscreen, a modified front, an upward all-encompassing beltline, ......read more
04.03.2011 / London - Cairo - Dubai / The Ducati Marlboro Team will be racing in Qatar end of March, but already now final preparations for the massive “Ducati MotoGP Night� are made ready for the city-centre event on the evening of Friday, 4 March, Ducati reveal two new Monster Art colour schemes dedicated to Nicky Hayden and Valentino Rossi. Starting from early evening, ......read more
04.03.2011 / Cairo - Dubai - Tokyo When Mitsubishi Motors decided to introduce the Evolution high performance sedan back in 1992, nobody would have expected back then that this car will have an iconic status. The launch of this vehicle caused the eruption of a breed of cars, that made the hearts of both car enthusiasts and fanatics beat faster. Other car companies soon followed ......read more
03.03.2011 / Geneva – Cairo – Dubai / Road bicycles are not only uncommon as a transportation or leisure mean in the Middle East, but in some cities like in Cairo it is also very dangerous to ride bikes on public roads at all. Will that change with the new Range Rover Evoque Concept Road Bike? Light, nimble and boasting a design that is clean, cool and ......read more
04.03.2011 / Dubai - Geneva - Cairo / Nissan's Infiniti luxury unit unveiled the Etherea at the Geneva Motor Show this week. The Etherea concept, which will be on display for the public at the Geneva International Motor Show 2011 at the stand of the luxurious car manufacturer Infiniti from 03.-13.03.2011, is a vision of how a sublime compact car may look like. With a length of ......read more
03.03.2011 / Cairo - London - Tokyo / Motor-bikes are extremely popular in Europe, while in the Middle East the trend towards motor-bikes is still in the beginning. Therefore European bikers are regularly enjoying big discounts and special incentives. Now Suzuki in the UK thought of pampering its bikers. As fans of the iconic GSX-R750 celebrate the recent launch of the new 2011 ......read more
 
03.03.2011 / Cairo - Dubai - London The internet and other social media networks, such as facebook, played a very important role at the recent political �earth-quakes’ in Egypt and Tunisia. Maybe that is the reason why Jaguar Land Rover MENAP announced that the premium, luxury automotive manufacturer will be the first automotive manufacturer in the Middle East and North ......read more
03.03.2011 / Cairo - Tokyo - Dubai / Unlike in Europe, the Nissan GT-R is extremely popular and successful in the Middle East. That is why the new version of the GT-R will probably be extremely successful in the gulf region. The new version of the GT-R which the Japanese car maker Nissan has unveiled recently, is an exclusive edition of the 2012 Nissan GT-R, called the Nissan ......read more
01.03.2011 / Geneva - Dubai - Cairo / At a press conference hosted by Bridgestone Corporation and the New York International Auto Show at the Geneva International Motor Show, the top three finalists for the World Car of the Year, World Performance Car, World Green Car and World Car Design of the Year awards were announced today. The winners will be declared at the New ......read more
02.03.2011 / Stuttgart - Dubai - Cairo / Starting from the midyear of 2011, Porsche will equip the 911 GT3 RS with a new four liter engine, which will produce more than 500 hp. At present, the 3.8 liters boxer engine produces 450 hp and tops by far the naturally aspirated engine range of the 997, which will be replaced by the end of 2011. This new engine is however already in use ......read more
28.1.2011 / Cairo - Abu Dhabi – Stuttgart / Motorsport in general and Formula in specific are becoming more and more important for Middle East companies and investors. After building racing circuits in Bahrain, Qatar, Saudi Arabia, Dubai and Abu Dhabi we see a lot of Gulf-based companies getting involved in the Formula 1 teams themselves. In that regard, Daimler AG ......read more
02.03.2011 / Geneva - Cairo - Dubai / De Tomaso will present at the 2011 International Motor Show in Geneva (3.3.-13.3.2011) a new car, namely the SLS. The legendary Italian car manufacturer, who was formerly focusing on sports and luxury cars, has plans to enter the crossover segment with its new SLS model (Sport Luxury Sedan). The all-wheel drive SLS model shows common design ......read more
23.02.2011 / Gaydon - Cairo - Kuwait / Aston Martin, one of the most refined automotives worldwide, has had quite a turbulent time in the Middle East recently, including the ownership transfered from the United Kingdom to Kuwait. Now Aston Martin introduces the new Virage - supremely elegant and powerful, yet juxtaposed as an understated sports car. The marque can now provide ......read more
 
22.02.2011 / Dubai - Cairo - London / Range Rover customers usually do not look for free give-aways, but in this case their children will really be happy to get two iPads for free when their parents opt for the Range Rover Autobiography Ultimate Edition. And although Range Rover's reputation is quite damaged in Egypt, the Autobiography Ultimate Edition will probably be a big hit ......read more
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