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SEAT is this week (10 October 2008) debuting its latest cinema advertising campaign ï?½ created to bring a healthy dose of fun to the big screen. Featuring a host of SEATï?½s top racing drivers from across Europe, including former SEAT Sport UK star Jason Plato, the new advert stars the dynamic Spanish brandï?½s newest offering in the supermini sector ï?½ the stunning ......read more
Unlike the other Japanese car manufacturers, Nissan has a very special relation to the Paris Motor Show due to the close ties with its French partner Renault. At the recent Paris Motor Show, Carlos Tavares, Executive Vice President Nissan Motor Company unveiled to the international media, Nissanï?½s new green initiatives in the companyï?½s near and medium term product ......read more
BMW Sauber finally took their long overdue maiden victory in Montreal on Sunday, as Robert Kubica led Nick Heidfeld home in a fabulous one-two when early overzealous leader Lewis Hamilton crashed his McLaren into Ferrari?´s Kimi Raikkonen in a pit-lane collision on lap 20 during the first round of refuelling stops. Once the race started, Lewis Hamilton sprinted away from pole ......read more
Leading model Eva Padberg and the new Mercedes sports coupe CLC share top billing in the key visual for the second Mercedes-Benz Fashion Week Berlin, which takes place from 27 - 31 January 2008. The new CLC will be unveiled to the public for the first time at the fashion event. The purpose of the key visual is twofold: it will be used as a motif on adverts, posters and event ......read more
There are a lot of classic car lovers and collectors In Egypt and the Middle East region. But unfortunately most of their cars stay in their garages due to the extreme heat, the bad road conditions and chaotic driving behavior of the other drivers, especially in Cairo. For those collectors who would like to drive their fine cars in a safe and secure environment, we recommend that they book ......read more
Dubai-Cairo-Berlin / A few days ago Volkswagen AG launched the new Scirocco in its third generation during an event in Portugal. So, will the new Scirocco III be more successful in the Middle East than its predecessors the Scirocco I and the Scirocco II, which did not have any fans in our region? Well, we canï?½t predict that now as the main Arab media were not invited to this event ......read more
04.08.2008 / Dubai-Cairo-Bonn The Nissan X-Trail is surely one of the most successful locally assembled SUVs in Egypt. But besides his popularity in Egypt, the X-Trail now also proved that it has some racing genes in it, especially since the X-Trail FCV (which is based on the first-generation X-Trail) went to the famous Nuerburgring racing circuit a few days ago for some fast laps on ......read more
Budapest, 3rd August - Heikki Kovalainen first, Timo Glock second and Kimi Raikkonen on the podium in third place - Felipe Massa seventeenth. These official results do not tell the heartbreaking story of the race victory that eluded Scuderia Ferrari Marlboro's Brazilian driver. From third place on the grid, he went straight into a lead he never relinquished apart from during the two runs ......read more
Cairo/Ulaanbaatar/Stuttgart. Porsche has won the Transsyberia Rally for the third time in succession. After its double victory in 2006 and triple victory in 2007, the Porsche Cayenne S Transsyberia has now secured the first six positions. Of the top ten vehicles, nine were Porsche. A clear overall win went to Team France with Christian Lavieille and Francois Borsotto, who put in ......read more
German GP - Safety car spoils the day Hockenheim, 20th July 2008 - Felipe Massa made it to the third step of the podium at the end of the German Grand Prix and his Scuderia Ferrari Marlboro team-mate, Kimi Raikkonen finished where he started in sixth. The race was won by Lewis Hamilton for McLaren-Mercedes, while Nelson Piquet, having started from the penultimate row of the grid, ......read more
13.7.2008 / Affalterbach-Cairo / Sport-car owners in Egypt and the Middle East region always want to drive a unique and eye-catching care. Now they have a new alternative, called SL 65 AMG Black Series. Sensational appearance, unique performance data, with light-weight design throughout and total exclusivity - that's the new Mercedes-Benz SL 65 AMG Black Series. This ......read more
Dacia has launched the Logan facelift , with prices starting from 6400 euros, the same as the original version of the car, and with a 3 year or 100,000 km warranty. Some of the improvements include assisted emergency braking, the MCV rear view mirrors and the possibility to modify the height of the steering wheel. The Dacia Logan facelift is available in four equipment versions and ......read more
Dubai / Cairo ... Nissan?´s best-selling Tiida compact car is not only doing a good "selling"-job in Middle East and Egypt, but now it has also added racing honours to its distinguished list of achievements, leading from lights to flag in the third round of the China Circuit Championship held at Beijing?´s Golden Port Circuit Sunday June 8. The Nissan Tiida is competing for the ......read more
Dubai/Cairo ... Customers in the Middle East can now embrace the most powerful Passat in the Volkswagen series, the Passat R36, which has recently been unleashed on the streets around the region. The Passat R36 launches on the market as both a Sedan and Variant. Under the hood, a 220 kW / 300 hp 3.6 litre six cylinder direct injection gasoline engine powers this high-class sporty sedan. ......read more
04 July 2008 - Cairo / Munich The launch of the fifth generation of the BMW 7 Series sets a new benchmark in automotive luxury, technical innovation and class-leading driving dynamics, combined with emissions reducing and fuel saving technology. The flagship of the BMW model range debuts in November with a host of world firsts and will initially be offered with a choice of ......read more
Dubai/Cairo/Stuttgart The Porsche brand is not only successful with its Cayenne model in Egypt and the Middle East, but also with the iconic Carrera 911. This Carrera model has now received a minor but impressive ï?½face-liftï?½. In Showing the dynamic attitude typical of the brand, Dr. Ing. h.c. F. Porsche AG, Stuttgart, are continuing the generation change of the 911 model ......read more
VERSACE & LAMBORGHINI ANNOUNCE THE LAUNCH OF: THE NEW LAMBORGHINI MURCIELAGO LP 640 ROADSTER VERSACE AND THE EXCLUSIVE VERSACE COLLECTION LP 640 23, June 2008ï?½ Versace and Lamborghini, collaborators since 2006; proudly announce the launch of the new Lamborghini Murcielago LP 640 Roadster VERSACE and a unique collection of accessories, both to be previewed for the first time at ......read more
Maserati Quattroporte, the model which created the category of "Luxury Sports Sedan", can be considered something of a Maserati masterpiece. After five years of success, with more than 15 000 cars delivered and 46 international awards, the Quattroporte is now being presented with a new look and new technical solutions. The history of art is characterised by audacious artists who ......read more
10.06.2008 / Molsheim-Wolfsburg-Cairo / Former Volkswagen spokesperson Emanuela Wilm moved to Bugatti Automobiles S.A.S., where she will strengthen Bugatti’s media relations department. The former journalist has been employed by Volkswagen AG since April 1997. The "Team New Media" was developed in the communication department under her management, and in 2001, she ......read more
29.5.2008 / Maranello-Cairo / The new Ferrari California, 2+ convertible, had a very special "test-driver" behind its wheel the last few days as the Prancing Horse President Luca di Montezemolo put it through its paces over several laps at the Fiorano circuit. "I am very satisfied indeed with the work that the women and men of Ferrari have done," declared Luca di Montezemolo. ......read more
27.05.2008 / Johannesburg-Cairo-Stuttgart / Porsche Centres in Germany are always an eye-catcher as they are usually state-of-the-art buildings. Such a centre has now been opened in Johannesburg. Just over a year after construction began, the new Porsche Centre Johannesburg, will be opened today by Mr Klaus Berning, Executive Vice President, Sales and Marketing, Porsche AG in ......read more
The latest World Rally Car from Subaru, the "Subaru Impreza WRC 2008" will have its first appearance at the Greece Rally. STI, a subsidiary company of Fuji Heavy Industries Ltd. (FHI), undertaking all motorsport activities for Subaru, announced that the company will compete in Round 7 of the FIA World Rally Championship (WRC), the "Acropolis Rally" to be held at the end of May with two of ......read more
Felipe Massa secured Scuderia Ferrari Marlboro's fourth win from five races this season, his second this year, to take a hat-trick of Turkish Grand Prix victories. Starting from fourth on the grid, Kimi Raikkonen also put in a strong drive to come home third, joining his team-mate and second placed Lewis Hamilton on the podium. With the quarter point of the season now passed, the numbers ......read more
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