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23.12.2009 - Stuttgart/Brackley/Cairo - Since Formula 1 debuted in the Middle East region back in 2004 it was not able to gain the media and public awareness it deserves, like everywhere else in the rest of the world. But now this might change and Formula 1 in the Middle East might become more popular then ever before? Why? Because Schumi is back! The MERCEDES GP PETRONAS Formula ......read more
Abu Dhabi, 21 December 2009 –? The Yas Hotel will be home to a trophy recently awarded to Yas Marina Circuit by the Federation Internationale de l’Automobile (FIA), the governing body for world motor sport. At the annual FIA Gala held in Monaco last week, the Abu Dhabi Grand Prix was named the 2009 “Race Promoter of the Yearâ€?. “We are grateful to the ......read more
Stuttgart/Kuala Lumpur/Cairo - Petronas, the Malaysian national oil and gas company which is quite well-known in many parts of the Middle East, created together with Mercedes Benz a big surprise today in the F1 world, after Petronas had been linked to Lotus over the past few weeks. Mercedes GP announced today the signing of a long-term agreement with PETRONAS which will see the ......read more
A while ago our colleague Al Stig, who rumors say is the cousin of The Stig in BBC's Top Gear show, was asking in the midst of the automotive crisis in Egypt if the Egyptian car market was a corrupt or a collapsing market. Last week the Bavarian Auto Group (BAG) in Cairo, who according to their advertisements in Al-Ahram Newspaper (18.12.2009) and Al-Akhbar Newspaper (19.12.2009) of ......read more
Some automotive markets and motor-shows world-wide, including Top-Shows like Tokyo Motor Show and Los Angeles Motor Show, are suffering heavily from the world economic crises which had and still has devastating consequences on both the motor-shows as well as the car manufacturers. A lot of motor-shows were canceled and other renowned motor-shows were missing major car manufacturers. ......read more
Columbian superstar Shakira and SEAT have signed a collaboration agreement which sees the sporty Spanish car manufacturer become the main sponsor of the international pop star’s forthcoming European tour. This agreement will link the young, sporty image of the SEAT brand to the amazing musical talent of Shakira, currently enjoying great success with her latest album She ......read more
16.12.2009 / - RIYADH (Saudi Arabia) / The Saudi Arabian motorsport will again be the focus of the international and regional rally scene, as the Saudi Arabian Motor Federation (SAMF) has confirmed an incentive package and initial details for the Saudi Arabia Ha’il Baja, the opening round of the 2010 FIA International Cup for Cross-Country Bajas, which will take place on ......read more
Volvo Trucks will be the first manufacturer with an efficient diesel engine fuelled by a mixture of methane gas and diesel to meet the strict Euro-5 exhaust emission standards introduced in 2009. Field testing will start in Sweden and the UK in 2010. “This unique technology allows us to combine the advantages of gas with the diesel engine’s high efficiency rating, which ......read more
The car chosen to exemplify a new dawn of low and ultra-low carbon vehicles by the Mayor of London, Boris Johnson today was the Mitsubishi i-MiEV. Lance Bradley, Mitsubishi Motors UK’s Managing Director commented, “As one of the first mainstream manufacturers to supply a full production electric car, we were more than happy to provide an i-MiEV for use during ......read more
Although ExxonMobil Egypt stated in a recent press conference at the Grand Hyatt Hotel in Cairo that specialized car magazines and automotive websites are not on their 'priority or importance' list when it comes to media campaigns and PR activities, we at Auto Arabia decided to publish the below ExxonMobil PR Release which we received from the ExxonMobil's PR agency Promoseven for just ......read more
Since its establishment in 2008, the association between Citro?«n Racing and Red Bull has already reaped world titles for Citro?«n, S?©bastien Loeb and Daniel Elena in 2008 and 2009*, and the ties between the two companies are to be stepped up for next season. In addition to the Citro?«n Total World Rally Team-entered C4 WRCs of S?©bastien Loeb and Dani Sordo, a second team will also ......read more
According to media reports, Ferrari sent out a customer's letters this month informing its clients about a technical defect of the fuel-connection-tube leading to the distributor-block, which in return might cause a leakage of fuel, and therefore lead to smoke or in worst cases even to a fire. Another abnormal thing would be a malfunction of the engine, according to Ferrari's ......read more
While Bentley Middle East was busy organizing a driving-event for a few journalists and customer on the Bahrain Racing Circuit, and while the unprofessional and over-strained Bentley Egypt importer MTI was busy organizing some poor Land Rover and Jaguar events in Cairo and therefore probably did not send anybody from Egypt to the Bahrain event, we found out that over 53 professional ......read more
26.11.2009 / Manama-Cairo / The Bahrain International Cicruit (BIC) announced today that the Porsche GT3 Cup Challenge Middle East will soon make its long-awaited debut at Bahrain International Circuit on December 11 and 12 as part of �Speed Weekend Bahrain’. According to BIC, Walter Lechner, a decades-long veteran of the Porsche Mobil1 Supercup which regularly ......read more
Naser bin Khalifa Al Attia, Chairman of Qatar Motor and Motorcycle Federation, announced yesterday (25.11.2009) in a TV interview that Qatar and its Losail Racing circuit will be adapting changes to its racing circuit in order to be able to host a Formula 1 race and F1 tests in Qatar. This statement comes less than 3 weeks after the successful launch of the Abu Dhabi F1 Grand Prix on the ......read more
Inspired by the power and grace of the mythic Lamborghini Murci?©lago LP 640, TAG Heuer, the world leader in luxury sports watches and chronographs, has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini communication instrument. The MERIDIIST Automobili Lamborghini is hand-assembled and composed of more than ......read more
A lot of Porsche Carrera GTs are racing around circuits in the Middle East and Asia these days. While some of the most promising Middle Eastern drivers of the region are currently in Bahrain testing the Carrera GT for a possible GT3 Challenge, the atmosphere will also be heating up in Malaysia in a few days. The 2009 Porsche Carrera Cup Asia title will come down to the wire in a ......read more
25.11.2009 / Wolfsburg-Cairo / Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, and Hans Dieter P?¶tsch, Member of the Board of Management of Volkswagen Aktiengesellschaft responsible for “Finance and Controllingâ€?, will join the Board of Management of Porsche Automobil Holding SE effective November 25, 2009. They will ......read more
Automobili Lamborghini and Pirelli, once again in a unique partnership: the House of the Raging Bull’s super sportscars were among the luxury vehicles chosen by the tyre manufacturer for the new 2010 Pirelli calendar presentation, which took place last night in London. A Murci?©lago LP 670-4 SuperVeloce and two Gallardos - an LP 560-4 Spyder and the latest limited ......read more
23.11.2009 - Munich / Cairo / Dubai - While all car-fans and professional motoring-journalists around the world where watching the unveiling of the new BMW 5 series live from Munich, it seems that BMW Egypt and BMW Middle East were not paying attention at all to this highly anticipated event. And while Auto Arabia Media Group was the first and only media in Egypt and the Middle East ......read more
Stuttgart/Cairo - From the 2010 season, German driver Nico Rosberg (24) will drive for the new Mercedes team in the Formula 1 World Championship, Mercedes-Benz Motorsport announced today. Three years after his father Keke had won the Formula 1 World Championship, Nico Rosberg was born in Wiesbaden, Germany on 27 June 1985, inheriting his racing DNA from his father. At the age ......read more
World premiere of the new BMW 5 Series Sedan. LIVE: CLICK HERE . Technical Problems? Click here (opens new browser ......read more
24.11.2007 / Goodwood - Cairo - Abu Dhabi / While Rolls Royce was unveiling the Ghost in Abu Dhabi we received an interesting rumor from Europe. Sources say that at the last Goodwood Festival the Rolls Royce spokesperson Richard Carter stated that an electric engine would be great in a limousine like the Phantom, since most of its owners use it to drive around the city or downtown, ......read more
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