A couple of weeks ago we published an article on how the Pirelli radio show on Mega FM 92.7 is one of the most unprofessional radio shows in Egypt, and that the marketing department of Pirelli Egypt is one of the most unprofessional marketing departments we have ever witnessed. And although Pirelli Egypt marketing manager Mohamed Magdy kept on defending his engagement and sponsoring ......read more

Less than one months ahead of the start of the 2015 Dakar Rally (3-17 January) X-raid, supported by MINI, has revealed its line-up for the 37th edition of the world’s most famous long-distance rally. A total of eight MINI ALL4 Racing with driver crews from ten countries will take on the ultimate motorsport adventure of the Dakar Rally. Defending Dakar champions Joan “Nani” Roma ......read more

Marking a huge honour for BMW Welt, December 6, 2014 saw the British band Coldplay celebrate the end of their "Ghost Stories Tour 2014" with an exclusive gig in the auditorium. Around 1500 fans came to see a brilliant performance by one of the world’s biggest groups. At the end of the gig the band attended an after-show party together with invited guests in the Double Cone. During their ......read more

The importance of education and raising media & public awareness about safe car tuning, the direct link and influence of safe car tuning and safe car modifications on the road safety situation and motorsport development in the UAE and the GCC, those were the main points in the presentation of automotive & road safety expert Mohamed Sheta at the 2014 GCC Car Modifications Conference, held ......read more

A couple of weeks ago some German and British media reported that Mr. Bernie Ecclestone, also known as Mr. F1, wanted to discuss with some F1 team principals and team owners how Formula 1 could be made more popular. And although the Formula 1 series is quite well-known in Europe and some parts of Asia and the Americas, it never really was able to kick-off in the Middle East and ......read more

Even the best, most careful drivers can end up in an unexpected crash. Chevrolet’s 2015 lineup provides key features that help protect drivers and passengers before, during or after a crash, but the focus is on new technologies aimed at helping avoid the crash in the first place. According to a 2012 U.S. National Highway Traffic Safety Administration report, more than one in ......read more

The McLaren P1™ GTR will offer an on- and off-track driving experience like no other, with unique access to the technologies and expertise within the McLaren Technology Centre, and the most powerful track-only model ever produced by McLaren Automotive. Dynamic testing is well underway at a range of international race circuits, and the first uncamouflged images show the latest ......read more

It is no secret that the Egyptian automotive media sector is one of the worst motoring media sectors worldwide. This ‘specialized’ media sector is full of unprofessional and incompetent writers and presenters and 95% of those working in this sector are nothing more than disguised advertising sales representatives or crime-scene reporters working at their newspaper, radio station or ......read more

Continental offers a range of tires for SUVs and 4x4 vehicles that leaves virtually nothing to be desired. Various summer tire models are available for four-wheel-drive vehicles to ensure that the right tires are available for each individual vehicle and its driving style. Leading 4x4 manufacturers, including Audi, BMW, Land Rover, Mercedes, Porsche, and Volkswagen, have already ......read more

The 2014 Paris Motor Show sees Renault take the wraps off the new Espace. This large, elegant and innovative crossover, which combines a strong design and seductive appeal, is based largely upon the concept car that was revealed a year ago at the Frankfurt Motor Show. Like previous generations of the model in the course of its 30-year long career, a brightly-lit, comfortable and ......read more

As McLaren continues to grow its presence globally, the British sportscar maker has announced plans for its first regionally tailored model aimed at the Asian market. The new McLaren 625C offers the greatest level of refinement of any McLaren model to date, combined with the optimised driving dynamics all McLarens are famous for. The Asian market has seen the biggest area of growth ......read more

The new 650S Sprint by McLaren GT is set for its global competitive premiere this weekend at the penultimate round of the GT Cup race at Donington Park, UK. The 650S Sprint is developed and optimised for the track, and eligibility has now been confirmed to race in the NARRA US GT series, the SCCA GT Championship and the UAE GT series. McLaren GT factory driver Rob Bell will be joined ......read more

Cadillac will begin offering advanced “intelligent and connected” vehicle technologies on certain 2017 model year vehicles, General Motors CEO Mary Barra said on September 7th, 2014, during her keynote address at the Intelligent Transport System (ITS) World Congress in Detroit. In about two years, an all-new 2017 Cadillac vehicle will offer customers an advanced driver ......read more

Sales of Chevrolet full size SUVs and Pickups in the Middle East rose by 35 percent year on year during the month of August, driven by a strong demand in KSA translated to a 65 percent growth, 79 percent growth in Qatar and a 30 percent growth in UAE. Chevrolet capitalized on the introduction of the all-new Tahoe and Suburban full size SUVs this summer and the all-new Silverado ......read more

The premium tire manufacturer and International automotive supplier, Continental, has been honoured with the GreenTec Award 2014 for a co-development project for rubber that can be industrialised from dandelion plants for tire production, “RUBIN- Industry Emergence of Natural Rubber from Dandelion.” The project, in partnership with the Fraunhofer institute for Molecular Biology ......read more

Twenty years ago, the then soon-to-be-launched McLaren F1 GTR began testing ahead of an assault on the 1995 GT season. The track derivative, as the road-going version had done, rewrote the rule book and the claimed victories and titles across the globe in the years that followed, securing a place in motorsport folklore. Two decades on, and the covers have been pulled off the dramatic ......read more

Three years after launching at the Pebble Beach Concours d’Elegance, McLaren Special Operations (MSO) will return to the fairway of the 18th hole at the famous Pebble Beach automotive weekend with unique examples of the McLaren P1™ and the recently launched MSO 650S Spider. The bespoke McLaren Special Operations division was launched in 2011, and offers a full personalisation ......read more

If you are looking for a safe family car which at the same time is trendy, modern, stylish and most importantly (for those potential customers living in Egypt) runs safely with the much-cheaper 92 Octane fuel, then the MINI Countryman is YOUR car. Especially since the cars of the British brand MINI offer an excellent combination of driving fun, expressive design and premium quality - ......read more

Those traveling to Spielberg (Austria) today will surely enjoy a very interesting DTM race today, as Mercedes-Benz DTM driver Robert Wickens (FREE MAN'S WORLD Mercedes AMG C-Coupé) kicked off the second half of the 2014 DTM season with a pole position. The Canadian posted the fastest time of 1:25.175 minutes in qualifying for the sixth race of the season in Spielberg, Austria. This ......read more