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This week a new multinational luxury brand was born in Italy. A.R.E.S, a luxury automotive atelier based in Modena (Italy), was officially launched on the 23rd of June 2014. A.R.E.S aims at creating unique, handcrafted, high-performance cars, ensuring that aesthetics and performance combine to provide customers with an unlimited wealth of bespoke car exterior and interior design, as ......read more
Although there is no professional motorsport in many parts of the Middle East, such as in Egypt for example, we at Auto Arabia still keep on covering regional and international motorsport events, with the goal of increasing awareness about professional motorsport in Egypt and many other parts in the Middle East. One of those important and professional events is the 24 Hours Race at ......read more
Last week Porsche launched the new Macan in Cairo while BMW was launching the new BMW X4 and the 4 Series Gran Coupe simultaneously in Spain. And while there are several so-called ‘premium’ or ‘luxury’ Compact SUVs available on sale in Egypt, such as the Audi Q5, the MINI Countryman, the BMW X3 and the Mercedes GLK, it seems that the very sporty BMW X4 and Porsche Macan will ......read more
At the helm of an Overdrive Racing Toyota Hilux, Saudi Arabian driver Yazeed Al-Rajhi and German navigator Timo Gottschalk produced a stunning performance to win the six-day Pharoans Rally in Egypt and boost their chances of winning the 2014 FIA World Cup for Cross-Country Rallies. The Toyota crew began the final selective section of the event that started in El Gouna and finished in ......read more
A creative collaboration between young apprentices and their instructors at the BMWs plant in Munich and Dingolfing has produced a completely unique vision for MINI. Choosing the MINI Cooper S Paceman as their base model, the students transformed the car into a two seater with a pickup style cargo area. The powerful turbocharged engine, all-wheel drive ALL4 , a modified suspension ......read more
Most of the German and European car companies in the Middle East do not really pay much attention to the heritage of their brand and the history of their classic cars. In Europe and the UK this is completely different, as the car companies there pay huge attention to their heritage and the classic car events, such as Kitzbuehler Alpenrally or the Mille Miglia. Jaguar is one of ......read more
Many readers and consumers in the Middle East and Egypt simply do not know how popular and how good BMW motorcycles are, even though BMW motorcycles are becoming more and more popular among the police forces across the Middle East and can be seen quite often patrolling through the streets, like it is the case in Egypt and the UAE. This becomes clear and obvious when we see how many ......read more
Audi is bringing premium-class soccer to the United States. At the invitation of the brand with the four rings, 2014 German champion and Cup winner FC Bayern München will be meeting with Club Deportivo Guadalajara from Mexico on the outskirts of New York on July 31. On August 6, the Audi Summer Tour 2014 will be traveling to Portland (Oregon) where the FIFA Club Wold Cup champion will ......read more
MINI Middle East has some good news for all the MINI fans across the region. They can now take advantage of the all-new MINI Hatch genuine accessories, available across Middle East showrooms now. The all-new MINI is more powerful, more refined and more comfortable, and also offers more choice than ever for customers seeking to give their car a unique style. A fresh and exciting ......read more
A total of 162,093 BMW, MINI and Rolls-Royce brand vehicles were delivered to customers in April, a rise of 4.3% on the same month last year (prev. yr. 155,427), making it the best April ever. Year-to-date Group sales climbed 7.5% to a new high, with 649,118 vehicles delivered in the first four months of the year (prev. yr. 603,631). “The BMW Group achieved record sales in April, ......read more
After achieving record sales during the first quarter of 2014, BMW Motorrad remains firmly on course for success. In April 2014, 16,344 (prev. yr.: 14,587 units) motorcycles and maxi scooters were supplied to customers worldwide. This represents an increase of 12.0% or 1,757 units as compared to April 2013. April 2014 is thus the most successful month ever in the history of the ......read more
Organizing unique marketing activities and participating in international media events is the key to success for many car and motorcycle companies in the Middle East and North Africa region. And while there had been many important international media events during the past few days such as the BMW i8 launch in the United States, the BMW M3 Sedan and M4 Coupe launch in Portugal as well ......read more
To mark the 30-year anniversary of the BMW M5 – the founder member of the high-performance business sedan segment – BMW has come up with an exclusive, special model version of the current, fifth-generation model boasting performance that sets it apart from its stablemates. The BMW M5 “30 Jahre M5” (30 years of the M5) will be produced in a limited run of 300 examples ......read more
The Shell Advance Asia Talent Cup, a brand new motorsport series aimed at promoting young riders hoping to compete at the highest level of international motorcycle racing, reaches the Sentul International Circuit in Indonesia on Sunday 4 May 2014. A field of 22 young racers from across Asia will be raring to go in the second round of the season. Nowhere else on Earth has as many ......read more
Last week the German-Arab Chamber of Industry and Commerce held its election in Cairo, in which Mr. Ulrich Hermann Huth was elected as president. Mr. Farid El Tobgui, Chairman of the Bavarian Auto Group which represents BMW, BMW Motorrad, MINI, Mahindra and Brilliance successfully in Egypt, was elected as Vice President. Mr. Mohamed El Mahdi, Chairman & Managing Director of ......read more
RETTmobil ranks as the leading European trade fair for emergency services and mobility, acting as an important information platform for paramedics, rescue services and firefighters, as well as public services, local authorities and trade associations. More than 450 exhibitors will come to Fulda from the 14th till 16th of May 2014 to present their latest technologies and developments ......read more
Mercedes-Benz Egypt and NATCO have displayed that they are among the leading luxury car brands in the Egyptian automotive premium segment by opening a new and impressive sales, service and spare parts facility, also known as 3S, in the Red Sea area As an act of confidence in the Egyptian economy and as part of a better service for the existing 300 Mercedes owners in the Red Sea and ......read more
The fan-base of the BMW 5 series has been growing continuously after the past decade in the Middle East and North Africa region, supported by the fact that since its launch in 1972, the BMW 5 Series has been the undisputed global leader in the executive car segment. This success is echoed in the Middle East with the BMW 5 Series being not only the leader in the executive car segment ......read more
The 7 Series flagship from the Munich-based luxury car manufacturer BMW is becoming more and more popular in many parts of the Middle East and North Africa region. So it was no surprise that the BMW 7 Series has reconfirmed its status as the luxury vehicle of choice amongst a delegation of world leaders which have converged on Dubai and Sharjah for a series of events throughout the ......read more
The DTM is back: BMW starts as defending champion in the Manufacturers’ Championship when the popular series returns for its anniversary season on 4th May. The DTM made its debut 30 years ago – and it was BMW driver Harald Grohs (DE) who claimed the very first victory in the inaugural race. To date, BMW racing cars have been first across the finish line in the DTM on no fewer than ......read more
McLaren Special Operations, the bespoke division of McLaren Automotive, has released images of the MSO 650S Coupe Concept – a showcase of the MSO designed and engineered upgrades available for the McLaren 650S Coupe and 650S Spider, the latest models to join to the McLaren Automotive range. The model is being shown throughout China over the coming weeks and includes an array of ......read more
The Volkswagen XL1, the world’s most fuel-efficient hybrid car, has been named the winner of the Transport category in the annual Designs of the Year Awards. The car is one of 76 designs in seven categories which are on display at the Design Museum in London until 25 August. The innovative XL1 will now go on to compete for the Design of the Year 2014 award against the winners of ......read more
At a press conference hosted by the New York International Auto Show and Bridgestone Corporation, the BMW i3 was declared the 2014 World Green Car. The BMW i3 was chosen from an initial entry list of fourteen new vehicles from all over the world, then a short list of three finalists that included the winner as well as the Audi A3 Sportback g-tron and the Volkswagen XL1. “To have ......read more


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