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Shell Lubricants Egypt (SLE) celebrated the launch of the new Shell Helix Ultra range of fully synthetic motor oils formulated with patented Shell Pure Plus Technology. The event, held at the luxurious J.W Marriott Hotel, was attended by SLE’s top customers, passenger cars market leaders, and media partners as well as distinguished guests. Senior Shell representatives in ......read more
Jack Miller took line honors in the opening Moto3 World Championship race at the Losail Circuit in Qatar. It was the 19-year-old Australian’s first Moto3 win and was a great debut with the Red Bull KTM Ajo Factory team. Jack Miller who had a front row start swooped to the front at the start of the race shadowed by Spaniard Alex Marquez. The two riders then settled down to ......read more
Automobili Lamborghini is taking a major step into the future: with the newly developed Huracán LP 610-4, the successor to the highly successful Gallardo, the Italian super sports car manufacturer is trying to redefine the benchmark in the segment. With its pure and absolute design, breathtaking dynamics and excellent quality, Lamborghini hopes the Huracán to deliver an ......read more
With its new tire range, Conti EcoPlus, the premium German tire manufacturer, Continental, is setting new benchmarks in commercial goods transportation. Maximum optimization of rolling resistance with no compromise on mileage is the highlight of this latest tire range for use in long distance and regional distribution on highways and other expressways. Following the launch of the new ......read more
Cooper Tire Europe has signed a three-year agreement with the FIA World Rallycross Championship presented by Monster Energy which will see the tyre manufacturer supply its tyres to drivers on all 12 rounds of the all-action Championship. World RX, which is promoted by IMG Motorsport, has made a number of significant announcements over the past few months including the signing of ......read more
 
Dunlop, one of the world’s leading manufacturers of high and ultra high performance tires, is focusing on its sporty and dynamic brand positioning at the 2014 Geneva Motor Show. In addition to the Mercedes-Benz CLA 45 AMG fitted with Dunlop Sport Maxx RT on its booth at Geneva, Dunlop has also recently been approved on a number of leading AMG cars. Successful race tire development ......read more
 
Dunlop, one of the world’s leading manufacturers of high and ultra high performance tires, announces today that its Sport Maxx RT tire, built on racing technology, has been chosen by Mercedes-AMG as the fitment to its new CLA 45 AMG model. The new CLA 45 AMG will be fitted as original equipment on Dunlop’s Sport Maxx RT in a size 235/35ZR19 91Y XL MO, which was specially ......read more
Goodyear Dunlop's showcased their latest in tire innovations & technology for SUVs and other urban cross-over tire ranges including its high performance Dunlop tires at the Geneva Motor Show last week. With a focus on the “beyond tomorrow”, Goodyear has revealed a future SUV tire concept which takes the discussion on rolling resistance and wet grip to new levels. The concept is one ......read more
The 84th Geneva Auto Show will see two Maserati worldwide premières. The first one is the debut of the Quattroporte Ermenegildo Zegna Limited Edition, the car that developed from the concept introduced at the Frankfurt Auto Show last September. This refined model will be produced in 100 units, one for each of the years of company life that Maserati, founded in 1914, is celebrating ......read more
General Motors added more than 588,000 vehicles to a recall to fix ignition switches that can inadvertently shut off engines and cause crashes. This problem has now been linked to 31 crashes and 13 front-seat deaths, the Detroit-based company said yesterday (25.02.2014). More details to follow shortly. MS 26.02.2014 Detroit - Dubai - ......read more
Automobili Lamborghini will present its renewed Ad Personam program at the 2014 Geneva Motor Show - the personalization program which allows clients to create their own made-to-order Lamborghini. Currently available for the Aventador range, it will soon be extended to the Huracán. The new options increase the ability to commission a new Lamborghini right down to the smallest ......read more
Tyre engineers in Japan have for the first time, employed a super computer normally used for climate simulation, together with the SPring-8 Materials Research Centre and its synchrotron radiation facility, to create a new energy-efficient tyre. These powerful simulation tools, offering the ability to analyse at sub nano level, the effects of compound and construction, form part ......read more
The Lamborghini Huracán, which has good chances of becoming the 'star of the show' at the 2014 Geneva Motor Show, has already obtained 700 orders during a, as yet unfinished, month-long private preview tour worldwide for VIP clients. This promises an excellent start for the heir to the best selling Lamborghini to date, the Gallardo. The Lamborghini Huracán LP 610-4 is powered by ......read more
Bentley’s new Flying Spur made its debut on the snow and ice in Finland and proved quickly to be one of the star attractions at this year’s Power on Ice 2014 event in Finland. Guests and the four-time World Rally champion Juha Kankkunen alike are enjoying the opportunity to put the 6.0-litre W12 luxury sedan to the test on a range of challenging circuits carved into the ......read more
Driving a Mercedes Benz is not only a ‘luxurious’ driving experience’ but also a ‘safety’ driving experience. And while I enjoyed very much driving the luxurious Mercedes E 500 and the mind-blowing E63 AMG during the international launch last year on the roads in and around Barcelona (Spain), it was even more enjoyable to experience some of the advanced active safety features ......read more
Is it really possible to promise a customer a truck that is always operational? Until now, no truck manufacturer has dared to do this; however, Volvo Trucks has now become the first truck brand with a service contract that promises 100 per cent uptime. For more than 30 years, Volvo Trucks has been offering its customers service contracts of various kinds. Based on this experience, ......read more
Richard Hill and Pat Cooper took their newly-built MKII Ford Escort to an historic win in last weekend’s Red Kite Historic Stages event – the opening round of the West Wales Rally Spares R.A.C. Rally Championship. The 60-strong field enjoyed stages in the Calo and Crychan complexes and, though conditions were surprisingly good considering the ongoing wet weather, the return of ......read more
 
Breitling celebrates the 50th anniversary of the Patrouille Suisse by dedicating to this exceptional team an exclusive version of the Chronomat, complete with personalized dial and engraved caseback. Issued in a 1,000-piece limited edition, this authentic aviation chronograph once again reflects the special ties between the Swiss brand and the world’s elite pilots. In ......read more
The first quarter of 2014 will be full with interesting events and launches for the Mercedes fans in Egypt, the Middle East and the rest of the world. Besides some interesting Safety Driving Training events as well as the launch of the all-new Mercedes C-Class in Marseille, Mercedes-Benz will be extending the model range of the successfully launched S-Class with the ......read more
Today, the Board of Directors of Fiat S.p.A. (“Fiat”) approved a corporate reorganisation and the formation of Fiat Chrysler Automobiles (“FCA”) as a fully-integrated global automaker. Following Fiat’s acquisition of the minority equity interest in Chrysler Group LLC, previously held by the VEBA Trust, the Fiat Board of Directors has reviewed options for the most ......read more
Following an initial phase with the two corporate logos appearing side-by-side – symbolising the desire to respect the history, culture and industrial roots of the two groups – both Fiat and Chrysler now require a new corporate identity representative of an organisation that is much more than the sum of its two component parts, based on strong core values, that represents a ......read more
Only ten days after autoarabia.org published the official BMW recall of 176.000 units of the 3 Series, 5 Series and X1 Series for technical problems with its power brakes on 15.01.2014, the Bavarian Auto Group (which is the importer of BMW and MINI in Egypt) together with the Egyptian Consumer Protection Agency CPA published an official and paid announcement in the weekly ......read more
Saudi Arabia’s WRC star Yazeed Al-Rajhi tops the entry list for Rally Jeddah, the Kingdom’s new cross-country event that gets underway on Thursday afternoon in Obhur with the start podium and a three-kilometre timed prologue stage. The Riyadh-based driver heads a provisional starting list of 38 cars, one truck and eight bikes and quads, which will tackle two days of off-road ......read more
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