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21.03.2011 / Stuttgart - Dubai - Cairo / Today is the day that Porsche confirms further details regarding the 918 Spyder super sports car with its innovative plug-in hybrid drive. Production development is proceeding apace in the wake of the outstanding customer response to the concept car unveiled at the Geneva Motor Show 2010. Thanks to its unique hybrid technology, the 918 Spyder ......read more
21.03.2011 / Bologna - Dubai - Cairo / To celebrate the start of the 2011 MotoGP season, Ducati has released the new Ducati Corse App via the Apple App Store and iTunes (here). It’s free and full of info direct from the Ducati MotoGP Team pit garage and factory in Bologna. Discover everything you need to know about the Ducati MotoGP Team with Valentino Rossi and Nicky Hayden ......read more
20.03.2011 / Dubai - Cairo / A fleet of 40 Range Rovers are being put through their paces ahead of the Dubai World Cup, which will be held at Meydan Racecourse on Saturday, 26 March. The premium luxury automotive brand will be used to chauffer VIP's, jockeys, and trainers around the Emirate. They are being donated to the Dubai World Cup as part of Range Rover’s sponsorship ......read more
18.03.2011 / Stuttgart-Tokyo-Kawasaki – One day after Hyundai announced a 1.3 million US Dollar donation to assist the recovery efforts in Japan, following the devastating earthquake and tsunami that struck the nation last week, Daimler AG announced that it will be providing two million euros as immediate aid for the victims of the earthquake and tsunami in Japan. The ......read more
17.03.2011 / Stockholm - Dubai - Cairo / With effect from September 1st 2011, the Board of Directors of AB Volvo has decided to appoint Olof Persson (46) - currently President of Volvo Construction Equipment - as the new President and Chief Executive Officer of the Volvo Group when Leif Johansson, as announced previously, retires. As of May 1st, Olof Persson will become Executive ......read more
17.03.2011 / Cirencester (UK) - Dubai - Cairo / Although we reported a few days that the iconic Mitsubishi Lancer Evolution model will soon be taken off the production line, today Mitsubishi Motors UK confirmed the opposite. Built in Japan, the Lancer Evolution X is a refreshing alternative for customers looking for timeless elegance and presence, sharp dynamics, reliability ......read more
17.03.2011 / London - Tokyo - Cairo / MUGEN Euro is developing a highly-tuned version of Honda’s CR-Z, which will deliver “Type R-like� performance from the hybrid’s petrol-electric powertrain – and may offer even better fuel economy. This faster, more powerful car will make its world debut at the Goodwood Festival of Speed in July. The CR-Z ......read more
17.03.2011 / Seoul - Dubai - Cairo / Hyundai Motor Group will donate 100 million yen (approximately US$1.3 million) to assist the recovery efforts in Japan, following the devastating earthquake and tsunami that struck the nation last week. The monetary donation will be made to the Korean Red Cross and delivered to the Japanese Red Cross to purchase immediate needs like blankets, ......read more
A lot of international and trendy companies in Egypt, such as Vodafone Egypt or EFG Hermes, are having gyms or 'chill-out areas' for its employees since 'refreshing' and 'recharging the batteries' is extremely important for being a productive and effective employee. One thing that should not be missing in such gyms or chill-out areas, or even in the offices itself, is a bean-bag. I ......read more
16.03.2011 / Birmingham - Seoul - Cairo / Hyundai will be showing two versions of the iLoad in Panel and Crew van format. Also making an appearance will be the first working Police converted version of the iLoad, kindly provided by Cambridgeshire Constabulary. This is in recognition of Hyundai Motor UK becoming a preferred supplier to the UK Police Authorities, whilst also ......read more
15.03.2011 / Munich - Cairo - Dubai / Ever since BMW introduced the first 6 series (known as E24) back in 1975, this elegant coupe has always been a head-turner. In 2003 BMW introduced the 'new' BMW 6 series (E63) which was also an amazingly good-looking and head-turning coupe. Especially the BMW M6 found lots of fans in Egypt and in the gulf region, mainly in Saudi Arabia, the UAE, ......read more
12.03.2011 / Silverstone - Cairo - Dubai The first McLaren MP4-12C GT3 to be built by McLaren GT - a new company that brings together the expertise of the McLaren Group and CRS Racing - has successfully undertaken its debut tests at the MIRA proving ground facility and Silverstone Circuit in England. McLaren GT has also appointed a new test driver to its team, 26-year-old ......read more
10.03.2011 / Brentwood, Essex, / To celebrate the centenary of Ford of Britain in 2011 the company is exploring its photo archive to reveal rarely seen images. Ford's British roots will be illustrated each week by a specially selected picture. With memories of Geneva Motor Show still fresh you could be forgiven for thinking green motoring is an invention of the 21st century. But, ......read more
08.03.2011 / Milwaukee – Dubai / Japanese bikes are known for their precision, British bikes are known for their heritage, German bikes are known for their technology as well as reliability and American bikes are known that they are different. I am not talking about the V8-propelled Boss Hoss or Victory bikes. I am talking here about the Harley Davidson bikes, which are not ......read more
07.03.2011 / Stockholm - Dubai - Cairo / Volvo has been in the Middle East and Egypt for quite some time now. A few month ago the Volvo headquarter decided to exchange its old dealership with a new dealership, that is why the first professional appearance of Volvo Egypt took place just a few weeks ago at the Ahram Formula Motor Show, with the promising models Volvo S60 1.6, V60 1.6 ......read more
07.03.2011/ Nuerburg - Cairo - Dubai / Lexus is a very well-known and segment-leading brand not only in the USA but also in the Middle East region in general, and the Gulf region in specific. And although Lexus is in no need for testimonials for its quality cars, the Japanese premium manufacturer still decided to get its new LFA supercar associated with supermodel Rianne ten Haken ......read more
07.03.2011 / Sant' Agata - Dubai - Geneva / Lamborghini's sales numbers were never very high in the Middle East and North Africa. With the Murcielago and the Gallardo the situation started to change slightly, and the Lamborghini brand started to catch up a little bit with the other competitors from Italy and Germany. Now a new contender from Lamborghini is entering this very ......read more
06.03.2011 / Geneva – Dubai - Cairo The German premium car manufacturer Mercedes Benz used the Geneva Motor Show at Lac Leman to present two long-awaited models: The all-new and extremely elegant C-Class Coupe and the, in Europe very popular, SLK-Roadster. The two-door C-Class Coupe features a steeply raked windscreen, a modified front, an upward all-encompassing beltline, ......read more
04.03.2011 / London - Cairo - Dubai / The Ducati Marlboro Team will be racing in Qatar end of March, but already now final preparations for the massive “Ducati MotoGP Night� are made ready for the city-centre event on the evening of Friday, 4 March, Ducati reveal two new Monster Art colour schemes dedicated to Nicky Hayden and Valentino Rossi. Starting from early evening, ......read more
04.03.2011 / Cairo - Dubai - Tokyo When Mitsubishi Motors decided to introduce the Evolution high performance sedan back in 1992, nobody would have expected back then that this car will have an iconic status. The launch of this vehicle caused the eruption of a breed of cars, that made the hearts of both car enthusiasts and fanatics beat faster. Other car companies soon followed ......read more
03.03.2011 / Geneva – Cairo – Dubai / Road bicycles are not only uncommon as a transportation or leisure mean in the Middle East, but in some cities like in Cairo it is also very dangerous to ride bikes on public roads at all. Will that change with the new Range Rover Evoque Concept Road Bike? Light, nimble and boasting a design that is clean, cool and ......read more
04.03.2011 / Dubai - Geneva - Cairo / Nissan's Infiniti luxury unit unveiled the Etherea at the Geneva Motor Show this week. The Etherea concept, which will be on display for the public at the Geneva International Motor Show 2011 at the stand of the luxurious car manufacturer Infiniti from 03.-13.03.2011, is a vision of how a sublime compact car may look like. With a length of ......read more
03.03.2011 / Cairo - London - Tokyo / Motor-bikes are extremely popular in Europe, while in the Middle East the trend towards motor-bikes is still in the beginning. Therefore European bikers are regularly enjoying big discounts and special incentives. Now Suzuki in the UK thought of pampering its bikers. As fans of the iconic GSX-R750 celebrate the recent launch of the new 2011 ......read more


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