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06.12.2010 / For the third year running, the new season of the Intercontinental Rally Challenge (IRC) will kick off with the Monte Carlo rally, and Peugeot will be bidding to win the event with a host of familiar names. This year will see ten Peugeot 207 S2000s line up to contest the 100th anniversary of the legendary Monte Carlo rally. This strong showing has just one aim, to mark ......read more
Gaydon-Warwickshire / Cairo / Dubai / Land Rover is known in many Middle Eastern and African countries for its unique driving capabilities in sand and on bad-condition roads. Same applies for its capabilities on snow, because this week Land Rover loaned two of its Discovery 4 models to the London Ambulance service, to help their stranded employees get to work. Dr Ralf Speth, CEO ......read more
30.11.010 / In a historic moment for Nissan and zero emission vehicles, the 100% electric Nissan LEAF has been awarded 2011 European Car of the Year. The world’s first mass-marketed, affordable, zero-emission vehicle for the global market beat 40 contenders to win motoring’s most important accolade. This is the first time in the 47-year history of the annual competition ......read more
Hyundai has equipped the Hyundai ix35 with two new entry engines. The Korean SUV model will be now available for sale with a small-sized 1.6 direct injection petrol engine in addition to a turbocharged diesel version. Interesting for the Egyptian market due to its 1.6 liter engine, is the new direct injection petrol engine, which has an output of 135 hp and 164 Nm torque. This ......read more
25.11.2010 / WOKING, UK - Cairo - Abu Dhabi / The McLaren MP4-12C, the first in a range of high-performance sports cars from McLaren Automotive, goes on sale in the UK and Europe in spring 2011 at a groundbreaking price for a carbon chassis-based car. At ?£168,500* in the UK, and from €200,000 in the EU, it will be the only car in its competitor set to: â– offer a ......read more
25.11.2010 / Gaydon - Cairo - Dubai / Aston Martin Racing has launched a new Vantage GT4 for 2011. The new V8 engined racing car takes design inspiration from Aston Martin’s V12 Vantage road car, giving it enhanced aerodynamics and increased downforce. It also has a remapped 4.7 litre engine offering increased levels of power and torque. As with the current 4.7 litre ......read more
25.11.2010 / Stuttgart - Valencia - Cairo Emission-free cars are not yet playing any important role neither for the governments in the Middle East region nor for the awareness of its populations. But this might change soon. That is one of the reasons why locally emission-free electric vehicles are a cornerstone of the Mercedes-Benz strategy for sustainable mobility. ......read more
25.11.2010 / Cairo - Munich - Dubai / It seems that 2010 is not only a very busy but also a very successful year for MINI. After launching the MINI WRC, the MINI Countryman, the Mini Scooter E Concept as well as kicking off the second phase of the MINI E field trials in September 2010, it is now the MINI Countryman model which managed to earn top rating at the Euro NCAP crash ......read more
17.11.2010 / Stuttgart - Cairo - Dubai / Porsche is extremely popular in the Middle East and North Africa, especially since its luxury-SUV broke all Porsche sales records in this region. But also the Panamera is strengthening more and more Porsche's position in the region. But of course it is the traditional Carrera and Cayman who stand for the 'traditional Porsche-DNA'. Now, Porsche ......read more
17.11.2010 / Los Angeles - Affalterbach - Cairo / Haven't you ever dreamt of spending a weekend with the two luxury brands AMG and Ducati at one event? Well, now that dream can become very soon reality. At least for the AMG and Ducati lovers in Europe and the USA, not necessarily for the those in the Middle East and North Africa region. But more to that later. In both cases, ......read more
16.11.2010 / Maranello - Cairo - Abu Dhabi / It probably made all the Arab F1 and motorsport viewers very proud, and not only the people of Abu Dhabi and the UAE: The big Mubadala – Abu Dhabi logo on the Ferrari F1 cars and on the caps of Ferrari F1 drivers Fernando Alonso, Felipe Massa and, not too long ago, also the Finnish driver Kimi Raikkoenen. But now this might ......read more
16.11.2010 / Yokohama - Cairo - Dubai / Louis Vuitton and Infiniti are two extremely popular and successful brands in most countries in the Middle East and gulf region. You find a lot of Louis Vuitton in Middle Eastern cupboards and you find all the different Infiniti models parked in the garages of their stylish owners. Now you will find some Infiniti and Louis Vuitton products ......read more
16.11.2010 / Maranello - Cairo - Abu Dhabi / After an unfortunate F1 weekend in Abu Dhabi, where Ferrari lost the F1 driver title to Red Bull's Sebastian Vettel, Ferrari received yesterday (15.11.2010) a prominent visit from another World-champion. Usain Bolt, world-record holder and gold medal winner at the Olympic Games over 100 and 200 metres, experienced a special day ......read more
15.11.2010 The last race of the 2010 Formula 1 championship held at Yas Marina circuit in Abu Dhabi witnessed one of the most exciting and thrilling finals since Formula 1 was launched 60 years ago. As a matter of fact, there were almost infinite scenarios and calculations to determine the 2010 drivers World Championship winner. In the following few lines, the different scenarios ......read more
15.11.2010 / Affalterbach - Abu Dhabi - Cairo / Mercedes-AMG is extending its portfolio: the AMG Driving Academy will now also offer tailor-made racetrack training for its Chinese sports car fans. The kick-off event will be held from 19 to 24 November 2010 on the Shanghai International Circuit. Around 150 AMG customers and enthusiasts have already signed up for the Asia ......read more
The German Red Bull F1 driver Sebastian Vettel managed to clinch his first F1 World Championship title last Sunday (14.11.2010) at the last race of the 2010 F1 season, which took place at the 1-year old but still breath-taking Yas Marina Circuit in Abu Dhabi, the capital of the United Arab Emirates. Sebastian Vettel managed to seal the F1 title to his benefit ahead of ......read more
10.11.2010 / Maranello - Cairo - Dubai / They’re used to fast cars, so Ferrari F1 drivers Fernando Alonso and Felipe Massa were delighted when they were each given an Abarth 695 Tributo Ferrari a few weeks ago. The new Abarth 695 Tributo Ferrari confirms the consolidated links between Abarth and Ferrari, which include a passion for performance, a racing soul, attention to ......read more
09.11.2010 / Stuttgart - Dubai - Cairo, The idea of so-called 'Shooting-Brake' car models started in the UK a few decades ago. The most well-known ones came from Aston Martin, but there were also a few single shooting-brake models created on the base of Jaguar cars or even more affordable cars such as the Volvo 1800 ES or the Jensen GT. Now Mercedes Benz offers an ......read more
In Egypt, producing and selling cars is a very lucrative business in terms of return on investment and hefty profit margins, which local dealers make by selling cars at grossly expensive price tags. That this price policy is business-harming in terms of the number of units imported and sold in Egypt, giving a distorted image about the Egyptian market, is becoming quite obvious for ......read more
02-11-2010 / Gaydon - Cairo - Dubai / Aston Martin and horological partner, Jaeger-LeCoultre announced yesterday the launch of the AMVOX2DB9 Transponder timepiece which affords the owner of a DB9 the luxury of opening their sports car by simply pressing on the sapphire crystal of their watch. The AMVOX2 DB9 Transponder heralds the third generation of the revolutionary creation ......read more
Building on its multi-award winning product line-up, ? koda has announced the introduction of a four-wheel drive 2.0 TDI CR 140bhp (103 kW) engine with automatic DSG transmission to hatchback and estate versions of the Superb, Octavia Estate and Octavia Scout. ? koda Auto keeps enhancing the value of its vehicles. Simply Clever solutions provide the best possible price/performance ......read more
To begin with, one has to state, that Motorsport victories and Motorsport heritage are a very efficient tool for marketing a brand and to improve its image and sales numbers. Furthermore, large automotive companies also implement technologies taken from the Motorsport to street cars, after extensively testing it and adjusting it for the use on the road. All the above-mentioned facts ......read more
28.10.2010 / Stuttgart-Cairo-Dubai It seems that Mercedes customers in Egypt are extremely lucky these days. Unlike the other car manufacturers and importers in the Egyptian automotive market, Mercedes Benz Egypt had the courage this week to announce over the past few days in several Egyptian newspaper, an official recall regarding the power-steering for all the 2010 Mercedes Benz ......read more


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